From one prompt to a finished ad: inside Studio

Roma's Image, Video, Audio and 3D pages are all the same basic shape: pick a model, set a few options, generate one thing. That works great when you know exactly what you want out of a single generation. It breaks down the moment what you actually need is a video — a 30-second ad with an opening hook, a few product beats and a call to action — because that's not one generation, it's a dozen of them, cut together, with pacing decisions in between. Studio exists to close that gap.

The idea: separate the creative decision from the execution

Instead of asking you to storyboard your own ad shot by shot and then go generate each one manually across the Video page, Studio takes one plain-language brief — something like “a 30-second luxury car commercial for Instagram, cinematic, night in Cairo” — and turns the planning work into a structured pipeline: Analyze → Brief → Elements (optional) → Storyboard → Shots → Assemble. You're still making every real creative decision — Studio just turns them into editable checkpoints instead of a blank page.

Where you actually stay in control

1. The Brief is fully editable. Roma's first pass at turning your prompt into a brief isn't final — you can change the platform, aspect ratio, duration (from 10 seconds up to a full minute), how many shots it should be broken into (up to 50), language, and whether it should include music, voiceover, both or neither.
2. You choose the quality tier, not just the length. A Preferred tier setting (No preference, Standard, Pro or Premier) steers which models Studio routes your shots to — so a quick social clip and a premium brand spot can pull from very different parts of the model catalog without you hand-picking a model for every single shot.
3. You can add reference elements before the storyboard is built. Optionally upload or generate reference elements — a product shot, a character — and the panel stays visible once you're on the storyboard.
4. Nothing is charged until you approve it. This is the part that matters most: once your storyboard is broken into shots, Studio doesn't just start spending credits. A Confirm generation dialog lists every single shot, which model was chosen for it, and its price — and only after you approve that full list does anything actually generate. You can also run one shot at a time instead of committing to all of them at once.

Assemble doesn't charge you again

By the time you reach the Assemble step, you've already paid for every shot individually. Assembling re-packages shots you've already paid for into the final video, so it's free — apart from background music, when your audio setting calls for it: Studio shows the estimated music cost right next to the Assemble button before you commit. Voiceover lines and sound-effect cues get their own editors at this stage too, so there's still a last pass before your video is final.

Who it's for

Studio needs an active Creator, Pro or Studio plan (monthly or annual) with unexpired credits. An add-on credit pack, a Custom Package, or credits granted by the team don't unlock it on their own — only a plan purchase does. If you try to analyze a prompt without one, Roma shows an upgrade prompt instead.

If you've mainly used the individual generator pages so far, Studio is worth trying the first time you catch yourself planning a sequence of shots in your head before you've generated any of them.